The Rissian largest internet group, Yandex NV announced an agreement with major Social Networking site Facebook to access social network user content of Russia. Yandex is the current largest internet company in Russia rushed New York after signing a partnership with FB United States. This internet company’s shares were doubled last year and this deal with Facebook may help Yandex to breach forward.
Yandex now will have access to users’ Facebook data in Russia, Belarus, Turkey, Ukraine, Kazakstan and other CIS countries. Yandex search engine will have access to user posts in Facebook along with others comments on posts. This deal may bring big boost for Yandex to improve the search results’ quality and bringing traffic to Facebook site.
In this week, climb of almost 3 percent in Yandex share has been recorded compare last one month record. This internet company, Yandex has share of Russian market twice of Google Inc. Yandex said that it will receive access to public content of FB users in the declared countries and this alliance will assist to improve quality of the searches.
Russia has some of the highest internet adoption of any country in Europe and Facebook ranked fourth in social networking landscape in the country according to Reuters. There are few other US firms whose products got success in Russian Market such as Apple’s iTunes and AppStore, GooglePlay and Paypal. Nearly half of Russian Population that is around 66 million people uses social networking sites every day.
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